Checkout optimization
Walk through each step from cart to confirmation to see where shoppers drop off, then fix the form, payment, or trust gap that stopped them.
Three places where orders stall between cart and confirmation, and what each one costs you in practice.
Most carts are dropped before payment, not during it. Session recordings and field-level form data show whether the break is shipping cost revealed late, a forced account, or a slow payment step. You cannot fix a drop-off you have only measured as a single rate.
Checkout funnel analysis
A reminder sent an hour after abandonment competes with the customer's own return visit; one sent the next day catches the people who got distracted. Segment by reason for leaving where you can, and stop the sequence the moment an order is placed.
Cart abandonment recovery
Shoppers decide whether to enter card details in the last few seconds. Accepted payment marks, a visible return policy and a total that does not change at the final step reduce hesitation. Each element earns its place only if it answers a real question at that moment.
Payment and trust optimizationYou can run the sharpest cart recovery sequence on the internet. Retarget for weeks. And still watch them evaporate at the final click. Here's the bitter part:...
Dana Whitfield ·
